Англо-русский экономический словарь.
company and individual brand strategy — A branding approach that focuses on the company name and individual brand name … Big dictionary of business and management
Individual branding — Individual branding, also called individual product branding or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name. This contrasts with family branding, corporate branding, and umbrella… … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… … Wikipedia
Brand licensing — is the process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by… … Wikipedia
individual branding — UK US noun [U] (also multibranding) ► MARKETING the practice of using a different brand name for each of a company s products: »The advantage of individual branding is that each product has an image and identity that is unique … Financial and business terms
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Name — For other uses, see Name (disambiguation). Ceremonies, such as baptism, can be used to give names. A name is a word or term used for identification. Names can identify a class or category of things, or a single thing, either uniquely, or within a … Wikipedia
Individual Visit Scheme — The Individual Visit Scheme began on July 28, 2003. It allowed travelers from Mainland China to visit Hong Kong and Macau on an individual basis. Prior to the Scheme, Mainland residents usually could only travel to Hong Kong on business visas or… … Wikipedia
name — {{Roman}}I.{{/Roman}} noun 1 word/words sb/sth is known by ADJECTIVE ▪ Christian (BrE), first, given (esp. AmE) ▪ middle, second (= middle name) (BrE) ▪ family … Collocations dictionary
brand building — /ˈbrænd bɪldɪŋ/ (say brand bilding) noun the promotion of a brand name in order to establish a broad market, which makes advertising for individual products more effective. Also, brand extension …
